When I moved from the US to Denmark, I didn’t expect the American holidays to follow me. But Halloween, Thanksgiving and even Valentine’s Day have become big business over the past 20 years; American holidays have come to Denmark. In particular, American-style Halloween is everywhere now, having transformed the ancient and dignified Danish “allehelgensaften” into a full explosion of plastic and candy. But Halloween isn’t the only American holiday that I see gaining popularity in Denmark. Several Danish supermarket chains now advertise turkey around Thanksgiving, and Google returns thousands of results for a search of “kalkun til Thanksgiving” in Danish. Another American holiday I see emerging in Denmark is Valentine’s Day on February 14, supposedly a day of romance that more often turns out to be a day of guilt, disappointment, and depression.
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